Scents of Craft – Made to Be Remembered

Fragrance is our craft. The story begins here.




We create fragrances with depth, character, and story.
Frag and Bay was born from a desire to revive and preserve the tradition of fragrance as true craft – shaped by hands, nose, and time. Each scent is made in Denmark with deep respect for what came before: the slow, the thorough, the honest.

We compose our perfumes like stories – woven from notes, memories, and materials. They're not made to follow trends, but for those who seek something lasting.


The North is everywhere
A myth in every history
A light in every mind
The North is more than just a place
More than the home of fairy tales
It’s a colorful place
Built on curiosity
“A vision”
No limits, just possibilities
Bubbling and playful
A place of diversity
Urban and magic
The North
- welcome to the Universe of Frag&Bay
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A craft you can smell

“A cold wind was blowing from the north,
and it made the trees rustle like living things.”

- George R.R. Martin



Our fragrances

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“We don’t create products. We create moods”

Each bottle is a concentrate of craftsmanship, aesthetics, and storytelling.Produced in small batches and bottled by hand.



Frag And Bay
Carit Etlars Vej 3
1814 Frederiksberg C


© 2025 FAG AND BAY